Flag throwing originated from medieval battles.  Bearing the flag was an honor and the flag bearer was the most important soldier on the battlefield.  He carried the flag that represented his kingdom which was used as a means of communication in battle, and he was expected to defend it with his life.  Losing the flag to the enemy would mean disruption in communication, confusion for the soldiers and finally defeat.  The flag was considered a symbol of purity, it was not allowed to touch the ground and must never fall into enemy hands. In the event of being attacked, the flag bearer would throw the flag to a comrade. Strength and accuracy were critical skills as the flag had to be thrown long distances to ensure the saving of the flag and keeping it away from battle.

Today, what was once a frontline necessity has gradually morphed into a ceremonial art form that lives on and is part of the present day medieval and renaissance themed festivals, palios, parades and other historical pageants in Emilia Romagna, Tuscany, Umbria and the many regions of Italy.